Maddy (she/her)
Cosmetic tattoo artist & founder of Novacane Studio. Gender Affirming Cosmetic Tattoo Project Co-Founder.
Maddy, the founder of Novacane Studio, has created a unique space where both decorative and cosmetic tattoos are embraced. Specializing in hyper-realistic cosmetic brow tattoos, her work features full, floaty, messy, and unstructured strokes that emphasize a natural, free-flowing look.
With over 10 years of experience, Maddy is a pioneer in the use of negative space, ensuring that her tattoos age well and can be maintained over time. Her dedication to combining artistry with longevity sets her apart, and she remains a strong advocate for pushing the boundaries of cosmetic tattooing techniques. Through Novacane Studio, she champions creative innovation and fosters growth within the industry, inspiring both artists and clients alike.
Novacane Studio stands as a testament to Maddy’s vision. It is a progressive, inclusive space that celebrates both artistic expression and technical expertise, offering a diverse range of tattoo styles. The studio is known for its focus on individuality, combining modern aesthetics with a strong sense of community.
Lewie (he/him)
Cosmetic Tattoo Artist & Gender Affirming Cosmetic Tattoo Project Co-Founder.
Lewie has always had a flare for beauty and innovation. Instinctively, he has admired fashion, music and pop culture since childhood.
Lewie forged his own career in Musical Theatre and over his ten-year career, he performed on various world stages. From London’s West End to International Tours to Cruise Ships to TV, he flourished as a performer and understood the importance of aesthetics.
Lewie loves to make people feel their best, both inside and out and once he hung up his dancing shoes, it seemed a natural fit to take his initial interests and become an apprentice in cosmetic artistry. A role that will enable him to combine beauty and creativity, whilst making you look and feel brand new. Lewie is proud to be a part of the LGBTQIA+ community and is particularly excited about Novacanes gender-affirming procedures.
LUCY (she/her)
TATTOO ARTIST
Lucy is a visual artist from South London who continually explores a variety of mediums. Following her Bachelor of Arts degree in Fine Art Photography, she worked as a Teacher of Art & Design for 7 years before beginning a tattoo apprenticeship in 2021.
Lucy specialises in blackwork and neo-traditional tattoos, but also takes on many fineline pieces. Her flash designs often feature gothic and rebellious motifs which take inspiration from her own personal taste.
Creating a safe and inclusive space is a key element of what Lucy adores about the art of tattooing. Lucy is a neurodiverse member of the LGBTQIA+ community and takes pride in ensuring clients’ experiences are as comfortable as possible, ultimately leading to empowering experiences.
Lucy is part of Novacane’s Gender Affirming Project and offers discounts to the Transgender Community:
‘Body art has played a huge role in my own self discovery as a member of the LGBTQIA+ community and helps me feel confident and comfortable in my own skin. I love being able to communicate my identity more visibly through tattoos and helping my clients do the same. I work in a variety of tattoo styles from fineline to neo-traditional. Therefore, whether you are seeking a masculine, feminine, androgynous or other representative look, there will be something that works for you. I am so excited to be a part of Novacane’s Gender Affirming project and look forward to creating something that celebrates your identity.’
KERI (she/her)
Tattoo Artist
I am a passionate fine line and abstract flow tattoo artist from Dorset who has found home in the vibrant energy of London. With a lifelong flair for creativity, my creative journey has taken a few paths as I initially delved into various beauty treatments and makeup roles. Then after four enriching years of travel, I found my true calling in the artistry of tattooing and found love in fine line tattoos and freehand flow designs, although I am starting to branch out and explore other styles which I am very excited about!
Jo Little ( she/her)
COSMETIC TATTOO ARTIST
Jo is from an artistic background, with extensive training in colour theory. She specialises in Hyper realism brows and ultra realism 3D Areola Tattoo, for those who have had breast surgery or gender re-affirming surgery. Her passion is creating undetectable super natural transformations for her clients, giving back body confidence. Your brows but better. Your body, but how you want it to be now. Everything is bespoke to you, created with an artist's approach. Colour is mixed specifically to compliment your skin tone and much like a painting, depth, tone and texture is added so everything looks real.
Jo’s studio is just north of Newcastle, in Whitley Bay. Having lived in London for 10 years, she’s delighted to be back as a regular guest artist at Novacane Studio offering realistic, tattoo treatments for clients who want a transformation but don’t necessarily want others to notice they’ve had anything done.